Max Global Social Reporting Recommendation
Aaryn O’Quinn advised Max’s approach to global social reporting by leveraging their existing internal tooling and resources and built a timeline for implementation and rollout.
Warner Media Social Portfolio Consolidation
Partnering closely with Max (fmr. HBO Max) social team leads, Aaryn implemented a data-driven approach to right-size Warner Media’s social efforts by recommending social pages to sunset and/or consolidate and designing a custom decision framework to use when launching new channels on different platforms.
Max TikTok Landscape Analysis and Platform Strategy
Leveraging internal and external data, Aaryn O’Quinn defined successful industry trends on TikTok and identified opportunities for Max to improve reach, engagement, and audience growth.
Max Social Asset Taxonomy
Aaryn O’Quinn created a new taxonomy for the Warner Media global social team to improve internal asset storage, optimize internal reporting dashboards, and provide insights into their social publishing strategy.
