Max TikTok Landscape Analysis and Platform Strategy

Channel StrategyMarket ResearchPlatform Strategy
Written By Aaryn O'Quinn

Leveraging internal and external data, Aaryn O’Quinn defined successful industry trends on TikTok and identified opportunities for Max to improve reach, engagement, and audience growth.

  • Conducted competitive platform analysis for TikTok to unlock successful strategies leveraged in the market

  • Defined the HBO and Max TikTok audiences and their different appetites for content

  • Provide data-driven recommendations on creative formats, programming, and resourcing.

  • Identified platform best practices unique to media brands

Aaryn O'Quinn
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