Warner Media Social Portfolio Consolidation

OperationsPlatform StrategyChannel Strategy
Written By Aaryn O'Quinn

Partnering closely with Max (fmr. HBO Max) social team leads, Aaryn implemented a data-driven approach to right-size Warner Media’s social efforts by recommending social pages to sunset and/or consolidate and designing a custom decision framework to use when launching new channels on different platforms.

  • Provided internal competitive analysis of social pages by type: Title/IP Pages, Brand Pages, and Studio/Network pages

  • Identified +250 pages to close for re-allocated resourcing

  • Built a decision framework leveraging internal KPIs and benchmarks for launching new pages on social media

Aaryn O'Quinn
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