WhatsApp Product Marketing Strategy & Operations

Align marketing and product goals across integrated, brand, and product marketing teams. My focus included streamlining workflows, optimizing operational processes, and building prioritization frameworks to ensure seamless execution of strategic initiatives. I developed systems to enhance data visibility and asset tracking, enabling better decision-making and cross-functional collaboration. Additionally, I partnered with leadership to define KPIs and benchmarks, driving clarity around performance and success metrics while supporting the execution of WhatsApp’s marketing and product objectives.